I've Heard of "Social Networking" but Never This
My inbox today contained an official e-mail with the following policy statement:
"Campus leaders are currently formulating a response plan to limit the spread of avian flu should it reach a pandemic state. 'Social distancing' is one of the key concepts in our plan. Social distancing involves suspending classes and other public gatherings to help break the cycle of avian flu transmission person-to-person."
Apparently this neologism is quite popular with the intel crowd grappling with other global security issues. There is even a website at socialdistancing.org, but its prose is disfigured with some of the worst spelling around. It tells us that "Society, including governmental functions, may be distrupted." Then again, perhaps the word "distrupted" indicates a combination of "distrusted" and "disrupted."
Labels: risk communication