Media literacy is gaining new value, as it gets tied explicitly to forms of social capital through the compulsion to participate in social networking sites. Sometimes media illiteracy can be as simple as posting a photo that projects qualities of undesirability on a personal profile page. So it goes that entrepreneurial advisors are exploiting these new niche markets by offering make-over assistance to users' digital identities. "In the Computer Dating Game, Room for a Coach" documents the role of these businesses in online dating. Although the article seemed to foreground visual media, much of the actual text was devoted to how these online dating coaches offer writing instruction. At the last Computers and Writing Online Conference, Christyne Berzsenyi of Penn State presented a paper about the highly purpose-driven discourses surrounding on-line dating as a model for inspiring better student work.