Ito's Not Him

As today's Los Angeles Times reports in "TMZ learns if it's not Ito, it must say so," Celebrity news online video site TMZ mistakenly aired an imposter posing as the judge in O.J. Simpson's murder trial who states that the formerly acquitted defendent from his court must be guilty in his current Las Vegas robbery case. Although many only videos have impersonators mimicking famous public figures, some of whom have roles in the nation's branches of government, the man-on-the-street/red-carpet genre of celebrity sites may invite certain forms of brand confusion.