Totem Poll
The theories of French anthropologist Claude Lévi-Strauss, who recently celebrated his 99th birthday, are relevant yet again this holiday season as totemism takes over in the Internet promotions for this winter's family movies. Readers may remember that I thought that last summer's blockbusters invited Heideggerian interpretations. In contrast, the current crop of vacation flicks seems to suggest that Structuralism may be flourishing at the moment in the box office.
Witness how the websites for Alvin and the Chipmunks and The Golden Compass urge potential viewers to identify with a specific group of animal counterparts. The Alvin movie spurs participation in the franchise, by having visitors record their voices and then have them "munked." (Click to play.)
Witness how the websites for Alvin and the Chipmunks and The Golden Compass urge potential viewers to identify with a specific group of animal counterparts. The Alvin movie spurs participation in the franchise, by having visitors record their voices and then have them "munked." (Click to play.)
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