The Shot Heard Round the World

In a blog posting entitled "Bhutto Assassination is Big Media's First 'Sharable' Event," the writer points out that news agencies, such as Reuters and The Washington Post are now creating video content that is designed to be embedded in other social media products. For many years, news organizations have tried to keep video closely tied to the framing from their Internet portals, which includes accompanying stories and the context of their reporters' prose. As people all around the world study these film clips and advance their own theories based on their own sleuthing, they are distributing traditional media content as well.