Monday, February 04, 2008

Stay at Home Virtual Moms

In the days leading up to Super Tuesday, to court pro-Hillary voters, the Obama campaign is also going after the female thirty-something and forty-something electorate to persuade them to ignore direct mail campaigns from pro-choice organizations with online videos like this one.

This video makes an explicit argument that face-to-face communication in multi-state campaigning isn't possible, since the speaker says, "If I could say this a million times to a million different people, I would . . . But I have children, and I'm here, and that's why I'm talking to you this way."

Although the actual campaign isn't involved, there is also an appeal being made to young male voters with still more Obama girl videos in which she adopts a superhero persona, kills Osama Bin Laden, and makes a Rocky-style comeback in a series of web-based sequels.

Some supporters of the Obama campaign have also been getting good reviews from design blogs for the print identity expressed in posters like this one.

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