California Dreaming

In "Professor Jenkins Goes Hollywood," the MIT mainstay of fan culture and celebrations of participatory media announces that he will soon travel to the capital of conglomerated content-creation and take a professorial position at USC, just adjacent to the dream factory that has been so hostile to the cultural poaching of the distributed Internet masses. Of course, in recent years Southern California has become a nexus for the study of new media, although some may charge that the regional emphasis tends to be on entertainment and entrepreneurship rather than cultural critique, historical context, and rhetorical explication.