Virtual House Calls

I first learned about how the Obama administration was using the online virtual world Second Life for focus groups about health care from documentary filmmaker and machinima artist Nonny de la Peña, who appears in this film in an orange jumpsuit. From social marketing expert Nedra Weinreich I already knew that the Centers for Disease control had a virtual office in Second Life, which was staffed by a male administrator with a female avatar during the Bush administration.