The Enemy Within

EraseDoubt.org, a new HIV awareness campaign being launched by the County of Los Angeles aims to use social computing to raise public willingness to participate in testing. Although testing for a sexually-transmitted disease is generally associated with privacy, the campaign touts its Facebook page as a place to see photos of an event. Their Twitter feed, however, shows a lack of familiarity with the rhetorical conventions around microblogging since it just reads like a series of press release headings. Given the use of the "Is It in You?" slogan by the Gatorade company and the poor technical and artistic quality of the content on their YouTube channel, along with the fact that their supposedly cutting-edge Flash animation on their site is limited to rollovers, it seems the this press release overstated the comprehensiveness of their online campaign.