The Ministry of Distraction
Watching ads on television, at first I thought that I must have somehow misheard the pitch for the government website Distraction.gov. Although the Obama administration has been associated with a plethora of new domain names not related to government agencies, they have mostly had positive connotations that support the image of the authority of the state like AStrongMiddleClass.gov or MakingHomeAffordable.gov.
Now Distraction.gov offers official warnings against vehicular multitasking with ubiquitous communication technologies complete with a PSA against talking and texting while driving.
Update: Ironically, the New York Times points out in this article that government employees like paramedics or police officers are some of the worst offenders when it comes to using high-tech gadgets as they drive.
Labels: government websites, risk communication, social marketing, ubiquitous computing
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