Not MY Computer

Microsoft has attempted to condition its users to think in the first-person singular: My Computer, My Documents, My Pictures, My Music, etc., but there are other attitudes toward user experiences than MySpace might suggest. YouTube is an obvious example of how a different modifier suggests different web practices. Sometimes a first-person singular gets a second perso spin, as in the case of the advocacy group for MySpace, Save Your Space, which was formed to combat anti-social networking legislation. There are also those who claim community by using "we" and "our." See pro-Net Neutrality We Are the Web for an example and count how many Internet fads you can recognize.