The Good, The Bad, and The Not Fabulous
This week, I'll be in New York for the following panel to which Virtualpolitik readers are -- of course -- invited:
Selling Us to Ourselves: Is Social Marketing Effective HIV Prevention?
Tuesday, September 26th 6:30 - 8:00PM
LGBT Community Center
208 West 13th Street (btwn 7th/8th aves.)
New York City
Free and open to the public
A lot of political progressives support social marketing efforts unconditionally, but I am often skeptical about using conventional advertising techniques for social change, particularly when the whole industry of commercial persuasion is so invested in certain strategies that support dominant ideologies about consumerism, gender, sexuality, and race. See here for my basic argument.
It should be a lively exchange about public rhetoric and communicative action. I will be showing many images from the HIV campaigns from other countries, such as the above images from the European blog Houtlust, as well as pictures from U.S. disease-prevention efforts, such as those archived in the Visual Culture and Public Health Posters exhibit at the National Library of Medicine. Nedra Weinreich of the social marketing blog Spare Change provides more context for the event and explains some of the controversies about HIV campaigns here. The creator of the "Stay Negative" or "Not Fabulous" campaign will also be there.