Sunday, October 22, 2006

After These Messages

A recently launched website After These Messages invites designers and others who think about messages from both commercial and social marketers to rate campaigns on questions like "Would You Show This to Your Mother?" and "Does This Contribute to Society?" Answers are put together on a two-dimensional matrix of brands, from "Heaven" to "Hell" and from "Genius" to "Hack."

One of the stranger campaigns they cover -- which gets surprisingly good reviews -- blends social marketing with pushing commercial products. If you haven't seen it the Dove ersatz social marketing campaign for "Real Beauty" is worth looking at, which was previously mocked in the Onion. It's interesting to also note that reviewers are very tough on videogame ads.



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