Heroes for Fearos

I've been looking at the website for Virtual Heroes and thinking about the themes that it represents in its products in the "Games for Health" or military-funded videogames genres. This group for "Advanced Learning Technologies" boasts of their connection to the military recruitment game America's Army and showcases a range of products based on training. As a public servant, I have trouble with the "heroes" metaphor in general, since I think that literacy and effective social services can also be life-saving, if not heroic aspects of state-sanctioned digital rhetoric.