Thursday, October 16, 2008

Children Should Be Seen and Not Heard

This mock-PSA from the Partnership for a McCain-Free White House plays with a lot of conventions about social marketing and non-profit campaigns and borrows directly from the language and visual style of the Partnership for a Drug-Free America in encouraging intergenerational dialogue and tough love confrontation. They've also put together a clever text version of instructions for "Having the Talk."

Young people are also receiving Internet appeals to participate in The Great Schlep this month, in which Jewish Democrats are encouraged to go to Florida to persuade their grandparents to vote for Barack Obama. Comedian Sarah Silverman appears in a spot in which simple digital effects are used to underline talking points.

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