SecondPersonTube

Just days before the registration deadline, this would-be viral video connected to a Google maps program is urging (by initially not urging) young voters to go to the polls. The video uses the common second person address in many YouTube vlogs, and the celebrities who appear even treat the encounter with the viewer as a face-to-face interaction in real time. Another site, BotherVoting.org using e-cards to make its pitch to political non-participants.