Sunday, May 24, 2009

Tweeting in Space

Now even NASA commander Mark Polansky is using Twitter so his followers can keep track of the space shuttle's most recent mission, it would seem that the relationship between real-time government accountability and the popular microblogging site has become naturalized.

Yet the fact that Polansky has over fourteen thousand followers, but only follows one other person on Twitter, shows that he hardly uses his stream for sustainable interactivity. What the video describes is a publicity stunt in which most viewers will have their questions unanswered, a phenomenon in e-government that I call "pseudointeractivity" in the book.

See TwitTruth to learn why NASA generally is a "promoter" rather than an "engager."

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