Dis-Cerning Audiences

CERN, the European Organization for Nuclear Research, has used the web to publicize its scientific research, particularly work involving its LHC or Large Hadron Collider, which is testing the theories of Stephen Hawking, Peter Higgs, and other eminent physicists and cosmologists. In a quest for more user-generated Internet content about such high energy physics projects the group has launched a contest for a multimedia intern that is designed to foster more public support in a time of constrained university budgets in the United States.