Wake Up Humans
The ethics of the "Wake Up Humans" at Amnesty International Belgium are complicated. The campaign uses elements of alternate reality games that incorporate SMS messages, seemingly hijacked websites, and street theatre to generate interest in their human rights campaigns and lead traffic to their website. And yet the use of what is essentially a hoax to make a rhetorical point might seem to strengthen the claims of those who often dismiss concerns about the improper exercise of state authority as conspiratorial delusion.
Thanks to Osocio for the link!