Anchors Aweigh

David Weinberger and I have both argued that official government blogs should express the voices of particular public servants as individuals and highlight the rhetorical diversity of individual government spokespersons. Unfortunately, encouraging an escape from standard PR monotony can sometimes have unpredictable results. Take the title of a recent posting on the White House blog, "Ahoy Matey," as an example of what not to do, since it may represent too folksy a tack for public rhetoric.