Do As I Say Not As I Do
This video from Scott Steinberg does a nice job making the argument about how new audiences for games have emerged and that female gamers and older gamers are important consumers. What's strange about the video, however, is that none of the talking heads are women and that we don't hear the voices of female experts. How would a video about how people of color play games seem if all the speakers were white? I also would question using so much footage from game ads, since these ads show idealized forms of game play that are designed to appeal to market models rather than actual practice.