Following Dear Leader
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A blog about digital rhetoric that asks the burning questions about electronic bureaucracy and institutional subversion on the Internet.
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To countries with predominantly Muslim populations, the government offered free text messages about the speech in Arabic, Persian, Urdu and English. Participants could send text messages back to the State Department with reaction.
The text-messaging service was not available in the United States. Law forbids taxpayer dollars to be used domestically for propaganda"During the campaign, that could backfire if the other candidate gets a good talking point. But in government, the consequences can be much more serious: What if North Korea didn't like the White House comment and decided to launch a missile attack on a neighboring country?" the report noted.
Ross acknowledged that no legal framework exists to handle 21st century statecraft. "What happens the first time a big mistake is made, and it either a) really falls flat, or b) something bad happens?"
The result likely would be "something well short of your missile, but social media is a messy space and government doesn't always lend itself to messy spaces," added Ross, who worked for Obama's presidential campaign and is co-founder of One Economy, a nonprofit that provides low-income people worldwide with technology to improve their lives.
There has already been a retraction from a State Department reply on Twitter to Rebecca MacKinnon, who complained about the detention of Chinese bloggers, when the staffer clearly had tweeted out of turn.Labels: public diplomacy, social networking, White House